Matt Loretan Jewellery

Matt Loretan Custom Jewellery Website Project

Project Type:



Matt Loretan Jewellery

Year Completed:


Create a website for a custom jewellery designer showcasing his artisan approach to custom jewellery design and manufacturing.
Project Details:

Custom Jeweller Website Design for Jewellery Design Artisan

Matt approached us to update his existing website and give it a breath of fresh air. This was to coincide with his move to new premises at the Coffs Promenade at the corner of Harbour Drive and Mildura Street.

The Website Concept

The website concept was incredibly well received by Matt and shortly after the presentation it was was green-lit to begin the build! It featured a clean and fresh design with an understated elegance which perfectly matched the target market Matt wished to capture.

The Website Build

The start of any website build begins with the elements which will be shared across many pages. These are the footers, menu systems and, depending on the website being built, the header or navigation bar. We purposefully used a lot of space to ensure that the website looked clean and uncluttered. We then added images provided by local photographer Peter Sechi, after writing him a clear brief and shot-list of what we were trying to achieve along with samples of the style we were trying to capture. The trio of images of Matt were a great success and gives a bit of fun to the website.

The Contact Page

The contact page design features a large hero image of Matt at work. It has an abundance of space and this is contrasted well with the grainy style of photograph that Peter was able to capture during the shoot. It shows an element of grittiness which is complemented by the industrial nature of Matt's tools, workbench and equipment.

The Custom Design Page

The custom jewellery design page features a number of images of Matt's tools, and describes the custom jewellery process from initial design and sketch stage, through to sizing and manufacturing a piece of custom jewellery. It also features lifestyle images Matt had commissioned with a local model (which also appear at the top of the home page).

The Overall Website

The overall website exudes quality with its abundance of white space, limited colour palette and amazing images. Whilst it is brief in terms of the number of pages, it has enough examples and images to help anybody looking to commission a piece of custom jewellery by Matt along with all the appropriate contact details. There is also a subscription button in the footer which allows users to subscribe to Matt's newsletters when published.

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