Coffs Harbour Golf Club commissioned a series of print projects including business cards, with-compliments DL slips, envelopes, gift vouchers, membership cards, golf bag identification tags along with a suite of templates which were designed and then inserted into easy to use MS Word documents for the team to be able to create simple documents when needed.
The initial design concept incorporated a number of overlapping elements symbolising the sweeping hills and swales (original concept was in green tones) found on the golf course. A bar of three coloured sections symbolise the 3 different course layouts available to patrons and, in the dark background, original historic architectural plans of the course layout were included. The architectural detail is subtle, yet keen members will be able to determine the course holes in the diagram.
After consideration, the overlapping hills and swales were changed to the club colours (blue) however the green option was kept for use by the green keeper printed projects along with the gift vouchers for a round of golf. Otherwise the blue colours are used widely throughout much of their marketing and printed collateral.
The business cards were printed on a high quality 450 gsm stock, which has a velvet touch matt laminate applied. The translucent golf ball on the front was then printed in Scodix, which is a raised gloss finish. All colour was removed from the golf ball and the Scodix layer is simply applied over the top. Against the matt card, this really stands out and adds a tactile feel to the business cards and gives them a very high quality prestigious finish.
A number of items feature the striking design including letterheads (both printed and digital), gift vouchers, membership cards, golf bag identification cards, with-compliments slips, menu backgrounds printed in the form of letterheads to allow easy menu changes and in-house printing, along with event specific collateral when needed such as for the Festival of Golf held annually in October of each year and the various course records for women's and men's.
Signs such as the A-Frame sign shown in grey/black were designed in a complementing style for the restaurant. This style is also used to promote regular restaurant events and is displayed on the digital screens throughout the clubhouse along with large corflute signs on the roadway outside the club.