At the core of any successful project is a strong idea but putting it all together can be a challenge! With the right team behind you (that would be us!) we can ensure all your marketing efforts, from your branding and website, through to your digital marketing strategies, are executed flawlessly. Our mission is to make your business not only succeed, but flourish! The team at Outspoken Entourage have over 35 years collective experience in graphic design, branding, website design, digital marketing and social media marketing and have been operating across Australia including Melbourne and Victoria for many years. Oh, and there’s no ego here, just a great team to take the time to understand your business so we can make it thrive. Get in touch to discuss your next project 1300 494 990.
We specialise in all types of logo and brand design for corporate clients, cafes and hospitality venues, property developers, professional services such as Architects and Accountants along with the finance sector. We create timeless logos to suit your personality or corporate business voice and to attract the type of client you want.
Melbourne is the creative hub of Australia and we have worked with leading businesses throughout the greater Melbourne area for many years. We love the passion that Melbourne business owners have and try to portray that passion for your Melbourne and greater Australian (or International) clients.
Mark, who is an International Award winning Graphic Designer has been acknowledged by the Design Institute of Australia as an Accredited Designer (MDIA MD). His wealth of experience with Melbourne corporate clients such as Nestle allow him to understand and deliver amazing logos for your Melbourne business.
The primary function of a logo is to identify. The way your logo identifies your business can play a huge role in the customer perception of the goods or services you offer and the type of clients who will reach out to you.
It can portray premium-luxury or it can scream budget. Businesses who offer (or are soon to go to market with) premium or high-end services or products but have a logo which doesn't fit that brief may find that their offering may not even reach the intended demographic. Have you ever purchased a product because the label was more attractive than its competitors?
We identify the type of customer you wish to target, the services or products your business offers, along with your story to create a memorable and relevant logo and brand.
We have a number of logo and brand packages available from $3000 + GST catering to the needs and requirements for businesses with 1-3 team members, right through to large private companies, government departments and ASX listed companies.
When we arrive at a completed and approved logo, we create a branding guidelines document which shows the logo used across different mediums such as print, digital, social media, signage and other mediums relevant to the business. It also includes rules and guidelines for how the logo should be positioned within future collateral design, to maintain the style and cohesiveness, particularly when it is used by other agencies.
The branding guidelines may show how much space should surround your logo when positioned on the page, the colour breakdowns, other rules specific to your brand and where appropriate, alternative logos (such as landscape, portrait, stacked or just the icon) that can be used on light or dark backgrounds to provide sufficient contrast.
How important is a branding guidelines document? We believe it is as important as the logo itself. So much so that we won't create a business logo without branding guidelines.
Download an example of a branding guidelines below. This project was a finalist at the highly acclaimed Designers Australia 2021 Awards across all design disciplines including architecture, interior design, product design, graphic design and more.
A simple logo with well thought-out branding will bring a brand to life. A well thought-out and executed brand will be recognisable without a logo present. This is the ultimate goal and challenge of a successful logo and branding project.
