Essential Safety Solutions (ESS) is a trusted name in fire safety compliance, with operations across Melbourne, Sydney, and regional Australia. With decades of experience and a strong client base, ESS approached us to help modernise their logo—keeping its original spirit, but making it sharper, more scalable, and more representative of where the business is heading.
The challenge? Create a refreshed identity that subtly incorporates a Melbourne cityscape, nodding to their home base, without alienating their national audience or overcomplicating their brand.
Rather than starting from scratch, we audited the existing logomark to identify the strongest elements. We simplified the shapes, updated the typography, and introduced negative space to give the design room to breathe.
The Melbourne skyline became a subtle but integral feature, sitting neatly within the logomark. Not too busy. Not too abstract. Just enough to tell a story - of place, of scale, of purpose.
ESS’s red remained central to the brand, however it was becoming too "same-same" when it came to competitors. We created the logo in black and white, a timeless combination. Towards the end of the process, the client provided various colours they wanted to also use with each symbolising different departments within the company.
Geometric elements and sharp lines speak to ESS’s methodical, compliance-driven work - while giving the logo a sense of energy and forward motion with an abstract representation of flames.
ESS now has a future-fit logo that honours their past, aligns with their values, and scales effortlessly across every touchpoint - from vehicles on the road to uniforms, business cards, site signage and beyond.
The new brandmark gives them the confidence to grow, expand into new regions, and continue protecting Australian buildings and businesses. The different colour options allows each department to be identified at a glance.
If your logo is holding your business back, it might be time for an evolution and rebirth of your existing logo. Get in touch to have a chat!
