Completed just prior to the end of year break in 2021, the new website for Green Thumb Landscapes screams premium with its minimalist, clean, contemporary design and incredible depth of knowledge. Built to showcase the many services offered by this luxury home landscaper, the website shows a wide range of project images to help users visualise how a new landscaping project could transform their home.
Each individual service page was created to accommodate future information additions, images and a strong base to ensure that each service type is represented thoroughly in Google search over time. With many of the services offered by Green Thumb Landscapes also offered by specific trades, it was essential to cover not only the generic landscaping search phrases but also the individual specialised search terms.
With Green Thumb having commissioned a new logo and complementary branding in 2020, their website needed to be brought up to date with their stationery, vehicle wraps, apparel and other marketing collateral. Their individual branding was continued throughout the site with an appropriate amount of negative space giving a feeling of premium and luxury.
We used animation sparingly on the site, intending to have a site that said more with understated elegance and a minimal feel than too many distractions. The animated hamburger menu icon with its horizontal lines, move and cross over to create the close button for the full screen menu. When selecting the close icon, it then transforms back into the hamburger menu icon. We can definitely say that the most elegant and simple design takes the longest to create!
The site has an amazing base for which to add to over time as new projects are taken on. Changes can be made quickly which is efficient and cost effective. It has some features waiting in the wings and we look forward to releasing these over time as the site evolves.