Social Media Content Creation & Marketing - Melbourne
Social Media Creator + Marketing Agency - Melbourne
Post on social media only to stop after a few weeks as you struggle to find content?
Want to provide value to your customers but are unsure where to start?
Find it difficult to allocate time each week to sit down, plan and create your social media content?
what we do
When we look after your social media content creation, you have the opportunity to review, change and approve the content every step of the way. We use industry leading software to ensure that the process is simplified with our online approval portal. Here are some details on each of the steps we take to make your social media content creation seamless.
create a content plan
We begin by creating a content plan for your business. This is a simple document outlining the topic that will be created for each day/week/month ensuring the correct density of post topics are carried out. This will be presented to you for approval prior to beginning on your account and can be changed by you as your business evolves.
write the copy
We will write the copy in your brand voice. If your brand voice is fun and light, that's the tone we use. If it's corporate or more serious, then this is the tone we use. We then select the most appropriate hashtags according to the post content and the current social media platform's best practices to ensure you get maximum exposure through these.
professionally design the branded tiles
So many social media accounts are let down by poorly designed branded tiles. All branded tiles are designed by a graphic designer using industry standard professional software. We most definitely DO NOT use Canva!
online approval system & support
All content is sent to you monthly for review through our online approval system. From here you can hit the approve button which will then schedule the post, make a small text edit or revise the terminology used or reject the post with your feedback and we will revise it for you. You will always have a few days to approve and will be notified by email when ready to do so. If posts are not approved by the deadline, we will publish as they are and these can then be deleted or edited by yourself in the social media platform if something isn't quite right. You will have a dedicated Account Manager look after you which also provides email and phone support.
social media platforms
All pricing includes posting to two social media platforms such as Instagram, Facebook, LinkedIn etc depending on the account type and demographic. We are also able to post onto your Google My Business account as an option.
social media campaigns (optional)
If you are looking to advertise on social media we can also assist you with paid social campaigns. These include the setup of the campaign, graphic designer created creative, message/copy creation and a monthly advertising budget determined by you. This is an amazing way to reach out to new customers that may not follow you and encourage your latest specials, services or promotions.
We provide monthly reporting on your account each month for your review.
content creation vs. management
Content Creation is where we plan, write, design, schedule and post your social media on an upfront monthly basis. This is our standard offering and does not include responding to direct messages, responding to comments or liking accounts from your account to self promote. If posts are found to be incorrect or no longer relevant it is your responsibility to remove or edit as it goes out.
Social Media Management is also a service we offer where we do respond directly to messages or bring them to your attention if we cannot answer, respond to client interaction and comments, we like posts from your account to increase your profile and engagement and also moderate any comments on your account. This service also includes preparing content throughout the month as required so you can promote a special, offer or notice. In most cases, this option will include a monthly meeting where we personally go through upcoming plans, promotions, specials and other new focuses. Social Media Management is priced upon application so we can take into account all of the requirements needed each month specifically for your business.
digital marketing integration
Social media content and a great website is considered the foundation of modern marketing. If you are also operating a digital marketing strategy, the social media will tie in with the current digital marketing plan.
we publish 17,980 posts per year for businesses like yours.
BOOK A ZOOM MEETING
Join us for a Zoom meeting to discuss your project. We can explain our process and also show you relevant examples of your project via screen sharing no matter where you are in Australia or abroad. The link will be sent via a calendar invitation shortly after booking confirmation.
Please ensure that you are present at the scheduled start time (as we may have other commitments soon after) of the meeting and call us on 1300 494 990 if you are having any technical issues so we can assist.
I've used Outspoken Entourage for over 3 years for a variety of services including social media and design to support my growing business. They are BRILLIANT.
We have been working with Mark & Nicola since July 2018 and have had a noticeable increase in foot traffic and sales. They have been managing our Facebook and Instagram accounts and their content is excellent. They are so easy to work with and nothing is ever a drama. We are now looking to expand our marketing with them due to their fantastic results.
Brontosaurus Pet Super Centre
I have loved working with the entire team at Outspoken Entourage. Nothing is too much trouble for them and they know their stuff! I am really happy with all the work they have done so far and would recommend to a friend :)
Super impressed with the Team at Outspoken Entourage. Professional, efficient and very creative.
Nicola was working with us on our Social Media pages with such amazing results that we decided to ask Outspoken Entourage to create our new website for the clinic. Mark was given the brief with many tricky hurdles and requests. I was so happy when the first proof came through and I could see that he had absolutely "nailed it". The outcome was way above and beyond what I had hoped for. I thank you both for your creative excellence and professionalism.
Nautilus Anti-Ageing Clinic
OE have been fantastic to work with. They have both gone above and beyond, transforming our Website and Social Media platforms. Their attention to detail, knowledge and professionalism is second to none. I would highly recommend Outspoken Entourage to anyone.