November 30, 2019

5 reasons why you should invest in your logo design.

5 reasons why you should invest in your logo design.
5 reasons why you should invest in your logo design.
Reading Time
2 minutes

We totally get it. When you’re starting out in business, you have to reign in the purse strings, as you’re playing with a limited budget to get up and running. BUT...

Don’t take the cheapest option when it comes to your logo and BRAND!

Are you thinking about skimping on your business’ logo design? Hiring your sister-in-law because she ‘used to be in graphic design 20 years ago’?!

Just. Don’t.

Here’s why.

  1. By hiring a professional, you’re saving time. Yes T.I.M.E. You have enough going on. Why take on a very important task when you can outsource it to someone who does this for a living?
  2. You’re an expert! Just not at Logo Design. You need to present your business to your clients in the best way possible. A graphic designer understands the complications behind shape, colour and overall logo design. Honestly, put Canva down and back away slowly.
  3. A professional logo design establishes credibility. Have a think about it. A great and consistently used logo shows just how much your business cares about detail AND quality, and gives clients an image to remember.
  4. Images are sticky. They stick with people. A great looking logo will be burned into the memory of your client’s minds and keep them coming back over and over again.
  5. A great logo sets your business apart. Yep, it’s as simple as that. If you were in the market for a product or service, would you choose the sleek and professional logo or the lacklustre logo? C’mon, you know what you’d choose, so why would you put yourself in the latter category?

So, some food for thought, yes?! And if you feel so inclined, head on over to our LOGO page to see what we’ve been designing, and, if you like what you see, contact us for an obligation-free meeting!

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