Long gone are the days of boosting a post and hoping for the best. Even creating an ad through your Business Facebook page just doesn’t cut it.
And that includes getting your business set up on Facebook Business (business.facebook.com)
Below are just SOME of the reasons your Facebook ads don’t work (and what you can do to combat it!)
Audiences know when they’re being sold to. There’s no point listing the ‘benefits’ of a product or service – you’ll fall on deaf ears. Instead, focus on reasons why someone would need your product or service?
The whole benefit of using social media to advertise is so that you can really drill down and target your ideal demographic.
You have so many options with the creative, from slideshows to carousels to videos that you can create directly in Facebook Business Manager.
Some excellent options include a customer testimonial specifically on the post you’re promoting, addressing a pain point OR injecting some urgency into the offer.
For example, if you’re trying to move stock and you only have 5 of that product left, look to move those 5 products by offering a substantial discount for 24 hours only. Your potential customers will know they have to act fast to take advantage of the offer.
Funnels are definitely the best way of targeting the correct audience and guiding them to a conversion.
This does require you to set up a Facebook Pixel on your website.
Facebook Ads not your thing? Rather hand it over to someone else? Sure thing! Find out more about our Digital Marketing (including Facebook Ads!) HERE.