Most people hear the words ‘Facebook Funnel’ and run away screaming. Which is why we thought we'd use this blog to break down how the Facebook Funnel works and why you need to use this form of paid social media advertising over boosting a post. Don’t get us wrong – boosting a post is fine however if you find that you’re just not getting the results you want, then Facebook Funnels is the way to go.
Here’s how the Facebook Funnel works, and we will keep it simple for this blog. For a Facebook Funnel, you need to create 3 x posts – one that focuses on brand awareness, one that focuses on engagement/consideration and one that focuses on conversion.
For the post that focuses on brand awareness, we’re wanting to target an audience that doesn’t know WHO you are, to make them aware of your brand, products and/or services.
With the engagement/consideration post, we want people to interact with that post – by liking, sharing, clicking through to your website or downloading an ebook.
And lastly, the one focusing on conversion – well, that’s pretty self-explanatory! The ultimate goal is to move them down the buyer’s journey, from not knowing about your business, to making a purchase!
The pixel collects data on your Facebook audience, so you can then create a custom audience of people who have interacted with your Brand Awareness Campaign and/or who have visited your website.
So, there you have it! There is a LOT more to the Facebook Funnel, but this gives you an idea of how it all works. Need help with your paid social media campaigns? Get in touch!