Ah, the good old world of social media marketing. You’ve got your brand voice sorted, you’re pumping out excellent social media content, and have your social media management under control.
Whether you ‘do’ social media yourself or outsource it, one thing remains clear –
In the world of social, your POSTS are all about your business, what you do, the products or services you offer and your team. These need to be consistent, on-brand and look great.
Your STORIES (you know, those things that disappear after 24 hours?!) are where your followers look to see the authenticity behind the business.
Not only that, it maintains visibility of your social profile in your follower’s feeds. As you know Facebook and Instagram LOVE to change their algorithms often (insert eye roll here) which can make social media marketing that little bit harder.
So, while regular posts have to compete for a viewing, the Stories of users you follow appear at the very top of your feed, with a colourful ring to indicate that a new Story has been published.
This means you can stay top of feed (and mind!) of your followers.