Logo creation. The dos and the don'ts from a designer.
![Logo creation. The dos and the don'ts from a designer.](https://cdn.prod.website-files.com/61a5c6b0dbf1ef427a1559bc/61da66860e4d0f3fa4930fce_logo-creation-do-dont.jpg)
Logos. While they may look simple upon viewing, there’s often a lot of time, effort, research and creativity to get a great logo. And we would know!
Putting it in the words of one of the world’s greatest designers, Paul Rand, “a logo is a flag, a signature, an escutcheon, a street sign.
A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolises, not the other way around.
A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
Its primary function is to say “Hey!, You! Here I am! Remember me.”
Here are a few pointers, if you’re considering a rebrand or are starting a business and getting your logo sorted.
DO
DON’T
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