Logos. While they may look simple upon viewing, there’s often a lot of time, effort, research and creativity to get a great logo. And we would know!
Putting it in the words of one of the world’s greatest designers, Paul Rand, “a logo is a flag, a signature, an escutcheon, a street sign.
A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolises, not the other way around.
A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
Its primary function is to say “Hey!, You! Here I am! Remember me.”
Here are a few pointers, if you’re considering a rebrand or are starting a business and getting your logo sorted.
Need help with your logo design? Why not book a 30-minute meeting with us! You can do so HERE.