Everyone’s always talking about blogs. They’ve been around for years and for most of us, we think of blogs as something people do for fun or because they’re bored…. You know, blogging about shoes or running or other hobbies that people are passionate about?!
BUT, what about blogging for business?
Try thinking about blogs more strategically.
Why? Read on!
When you blog for business, you start to create a name for yourself as the go-to person for ‘insurance/fitness/bookkeeping’ etc.
You’ve created a blog post – now what?
That way they know if they can return any of your blog posts/website pages to users performing specific searches. For example, if you’ve written a blog about how many times you should post on your social media platforms, if someone enters that search query into Google, your blog will appear.
The more people you can get onto your website, the more chance that they will become leads.
To turn those potential customers into leads, ensure you have a strong call to action at the bottom of each of your blog posts.
If the above 3 points haven’t sold you on why you should be blogging for your business, then maybe this will…. Once you make your blog LIVE on your website, it’s out there forever. FOR-EV-ER.
Blogging not your thing? No worries! The team at Outspoken Entourage can write your business blogs for you. Call us now on 1300 494 990 or go to our contact page.