We were contacted by the Director of Clarence Valley Conservatorium in late 2020 to commission a rebrand. Wishing to give a renewed energy to the organisation along with several brand assets such as the website, we were instantly on-board!
The new logo and brand needed to convey;
We loved the idea of not including a musical element that many other Conservatoriums display in their logo. However we relished the challenge of incorporating an abstract component if at all possible in the design.
We initially presented a couple of logo concepts after developing/designing many more. We came up with a concept which seemed to be a winner which incorporated many components and elements that had abstract symbolism in the logomark. These included;
The team loved the concept and this was refined and polished prior to beginning the brand identity guidelines document.
The branding guidelines promotes an artistic yet refined spirit, with use of varying elements throughout different collateral such as business cards, program design, signs, posters, social media and, of course, website. Predominantly used as a white logo on black, it provides moodiness, mystery and with some quirks, such as the design of the business cards.
The logo and branding project was entered into the Designers Australia 2021 Awards and became a finalist in the Interact category. A multi-disciplined award program which celebrates the achievements of the design industry including graphic design, architecture, interior design, digital design, product design to name a few.
Whilst we were not successful in being awarded a prize, simply making it as a shortlisted finalist was achievement in itself.
We released the website for CVCON soon after the logo and branding was completed. You can view this project by clicking here.