CVCON - Logo & Branding Identity Rebrand

CVCON - Logo & Branding Identity Rebrand
Project Type:

Logo & Branding


Clarence Valley Conservatorium

Year Completed:


Create a new logo and brand identity for Clarence Valley Conservatorium. Promote music as a class neutral pastime through the design.
Project Details:

We were contacted by the Director of Clarence Valley Conservatorium in late 2020 to commission a rebrand. Wishing to give a renewed energy to the organisation along with several brand assets such as the website, we were instantly on-board!

The Project Outline for the new brand identity of CVCON

The new logo and brand needed to convey;

  • diversity throughout all economic backgrounds
  • the minimal use of musical elements such as musical notes and instruments
  • some connection to the community
  • to be in-line with the creative arts space that the Conservatorium promotes
  • to give brand recognition throughout the community and provide something students and faculty could be proud of

We loved the idea of not including a musical element that many other Conservatoriums display in their logo. However we relished the challenge of incorporating an abstract component if at all possible in the design.

Logo Design Concepts

We initially presented a couple of logo concepts after developing/designing many more. We came up with a concept which seemed to be a winner which incorporated many components and elements that had abstract symbolism in the logomark. These included;

  • use of the lilac and purple colours which have a connection to the local region to the many stately Jacaranda trees and the annual festival celebrating them coming into flower
  • the letter V being duplicated in order to symbolise the roots of all sound - vibrations
  • the use of lines to convey the regions natural landscape of rolling hills leading into the plateaus of the region
  • the other symbolic reference of the lines appearing as musical staves on sheet music
  • the logo having a streamlined yet contemporary appearance whilst not appearing pretentious

The team loved the concept and this was refined and polished prior to beginning the brand identity guidelines document.

The branding guidelines for CVCON

The branding guidelines promotes an artistic yet refined spirit, with use of varying elements throughout different collateral such as business cards, program design, signs, posters, social media and, of course, website. Predominantly used as a white logo on black, it provides moodiness, mystery and with some quirks, such as the design of the business cards.

Designers Australia 2021 Awards

The logo and branding project was entered into the Designers Australia 2021 Awards and became a finalist in the Interact category. A multi-disciplined award program which celebrates the achievements of the design industry including graphic design, architecture, interior design, digital design, product design to name a few.

The project was awarded as a Finalist. View out submission vide below.

Want to see the website build?

We released the website for CVCON soon after the logo and branding was completed. You can view this project by clicking here.

View Site
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