Welcome to Part 3!
Consider this. All things being equal, if you print a box, label or container for a product with an amazing design, it costs the same as printing it with a poorly executed design. Yup.
Every designer/studio/agency is different, but in general, reprinting the same label a second or third time won’t attract further costs or in some cases very low costs compared to the original design cost.
What great packaging design will do, is potentially sell far greater numbers of the product compared to an average design. Let’s face it, you have been developing your product for a long time. It isn’t much fun if it never gets off the ground or no-one experiences it if you can’t get it off the shelf and into the hands of the consumer.
This is where the saying “If you think GOOD design is expensive, you should look at the cost of BAD design” comes into effect. Good design can explode a new product onto the market. Bad design will sink it very fast. A product that fails to get off the shelves means that all the hours of research and development, marketing and manufacturing costs of the product is wasted.
Other examples of how experience in the packaging design industry can save you money include;
The cost of recalling a product because the barcode or legal information isn’t where it’s supposed to can be huge. Think: return freight, removing products from the packaging (machines can package items but not remove them from their packaging), disposing of the old packaging, reprinting the packaging, repackaging, and then sending back to the distributor. We’re exhausted just thinking about it!
If the product made it to the individual retailer’s shelves, that only increases the problem three-fold. That doesn’t even include the man hours to organise all the above!