Outspoken Entourage create custom websites from the ground up, built to accommodate the features you need without the restrictions that websites built with template only platforms can impart.
Your website is THE most important part of your marketing arsenal in this day and age. Every bit of traditional and digital marketing you do should always drive back to your website. Even if you’re not ready to take the leap into digital marketing just yet, your website should be set up and ready for when that time comes. A custom website can do just that.
A great website can mean the difference between a potential client contacting you or moving to the next option. Your website is one of the first experiences a potential client has with your business, so you want to entice them to get to know more about your business. Think about how many times you’ve been researching a product or service prior to engaging or purchasing. Have you gone onto a website, only to find it poorly designed and you were unable to find the information you needed? Or you thought the presentation was very lacklustre and made the assumption that the business wasn’t professional? First impressions are EVERYTHING!
We have created websites for all sorts of industries and business types at different parts of their business journey. We can design almost anything from a simple landing page, a three page site with a great looking design, an e-commerce platform to sell products online or a 60+ page mega-site. Take a look at our custom projects shown below and see for yourself. We update this projects page regularly so be sure to check back in a few weeks to see the latest!
Cost: From $3500 + GST Web Hosting: $300 + GST per annum
We have the ability to build an e-commerce component into your site. This will continue the style and look of the other part of the website. It is built using a CMS (content management system) which allows you access to be able to make changes to the price, description, images, add products and much more. Whilst having a e-commerce component is desirable and for some businesses a necessity, there is normally an in-house human resource requirement, depending on the size of the store and number of products available, to ensure inventory levels are kept up to date along with SEO on individual products and many more factors. Please get in touch to discuss further detail around your requirements.
Websites can now have access built in for clients who may wish to make changes to text, images, links and general information. We will ensure that we provide access only to components which will not harm the site, should an error be made, and can also minimise the impact client changes can make to your SEO technical score. This ensures that your Google ranking is maintained after making changes. A backup to an earlier version of your website is also programmed automatically so that if you ever wish to go back to an earlier version, this can be done by getting in contact with us.
If you wish to write and publish your own blogs, articles, news stories, team profiles, events, and more, we can build select pages with a CMS. This will allow you to publish new pages on your website using a template we build. Regular updates are now an integral part of determining where your website ranks in Google and this is a fantastic and straight forward way to accomplish this.
Dynamic content is content which is sourced from a database such as a CMS (mentioned above). Dynamic content ensures that the website user is delivered the most up to date content available from a library or collection from internal or external sources which can be managed by the client. Traditionally web pages with dynamic content are blog or articles pages. These pages pull data or information from a source and then publish it in a pre-designed format ensuring the page has the same look and style of the website. We have been heavily developing many uses for this type of web design to enable our clients to be able to create, update, archive or delete pages of content along with the appropriate menu items in what we believe to be the most user friendly backend in the industry. No longer do you have to have a Wordpress site to enjoy this level of freedom to create content at will and on-demand.
We are able to host training in-person or via Zoom to ensure your team are confident in making updates using the editor and CMS. The system we use we believe to be the most robust and easy to use on the market.
A chatbot on your website is a fantastic way to connect with potential clients who may not be confident enough to call, but have questions about your products or services. We can setup a chatbot on your site and train your team on how to use it.
A gallery can be built in many different ways and is perfect for showcasing professionally taken images of your business, products or services, team members and more. A gallery can be used to great effect for the building industry, hospitality and community groups.
With the arrival of Covid-19 in 2020, QR codes became widely used. If you have pages on your website, downloadable content or anything accessed via a website address, we can create a QR code for you to use in print advertising, signs, posters and anything else you can think of. If you are a cafe, why not place a QR code on your tables with your current menu. It saves you needing to reprint them when changes are made and allows you to be make regular changes without the expense or time normally associated with creating menus.
We offer web hosting to suit the size of your website and the features (such as CMS and editor access). We use a third party to manage your domain name (and things like your emails) which ensures that if you ever have a need to use another agency to build a new website for you, it will be held by an independent third party so those difficult conversations don't have to be made!
Whilst we can build a website for you which will allow you access to things you may wish to change or update, we also offer a full management service. This makes it super simple to make updates which could be new text, images, entire pages or things like events or adding articles. Simply email the changes over and we will confirm with you the timeframe required and then schedule and make the relevant edits. We will then inform you when complete so you can check it off your list. This also guarantees that the changes you make do not negatively impact your SEO technical score.
The topic of SEO (search engine optimisation - the thing that gets you found on Google) is something we could write pages and pages on (in fact we have a couple of ebooks we wrote if you are interested!). However in as few a words as possible, SEO is a very important part of your marketing. The difference between a website being in the top few spots or a few pages in can make a major difference to your business being a success or a failure. SEO criteria is constantly being changed by Google, all in their quest to deliver the highest quality website for your search query and in turn ensure your continued use of their service. We only offer ongoing SEO work on websites we build, as the increases in SEO technical scores we can gain would not be cost effective to do on other platforms such as Wordpress, due to their closed nature of accessing essential components. In addition, we reserve ongoing SEO work to only be carried out on websites we have built. Why should your competitor get the OE advantage having not built their site through OE! A report is given along with detailed information on the work completed after each session so you have complete transparency.
All websites we build are planned to ensure that digital marketing can be integrated if required in future (if not from the start). We plan the path the user would generally take and ensure sufficient CTAs (Call To Action) are included. Analytics code can be installed, giving you access to valuable website data along with code to retarget customers looking at specific products or services. An example of this is social media advertising which pops up with items you have been looking at on websites.
Our websites are versatile and fluid and allow you to make changes as required, either yourself or for very little cost. Additional features can be added at any time and the site can be expanded upon with ease. If you would like any further information, feel free to reach out and contact us via the connect page, or book a meeting using the links at the end of this page.
Join us for a Zoom meeting to discuss your project. We can show you relevant examples of your project via screen sharing no matter where you are in Australia. The link will be sent via a calendar invitation shortly after booking confirmation.
Please ensure that you are present at the scheduled start time (as we may have other commitments soon after) of the meeting and call us on 1300 494 990 if you are having any technical issues so we can assist.